If you live in Boston, Los Angeles, Philadelphia, Chicago, Dallas, Seattle, New York, Kansas City, Toronto, San Francisco, or London you will want to read this. On Thursday night we the new poster for The Dark Knight debuted as part of the on-going viral marketing game.
The website where it was discovered was located at whysoserious.com/itsallpartoftheplan/. However, the site hinted that more would be coming and now its been updated. A new viral hunt will take place on Monday, April 28th in those cities mentioned above. The website now features 12 clickable defaced photos of presidents on the wall. Each one corresponds to a city. If you click each photo, it will open a new window that has instructions on how to play the game on Monday. Here is what each photo reads:
Gather with 300 of your closest friends at this exact spot on April 28th.
You’ll need to be in contact with a partner-in-crime who has online access to relay your instructions once you’re there. These instructions will give you the TRAIL to follow, but be sure to look both ways when crossing the street; we wouldn’t want you to make an unscheduled visit to the ER now, would we?
Put on a smile and plan to spend about an hour or so bonding with your fellow clowns.
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