Pizza Crop-Circle

Look, it’s a bird, it’s a plane – it’s a pizza?

 

That’s right, it’s a pizza. If you’re flying in or out of Denver International Airport, look out the window and you’ll see a pizza cut into a wheat field near West 128th Avenue and Pena Boulevard. The crop circle, designed by artist Stan Herd, is a promotional vehicle for Papa John’s Pizza.

 

The third-biggest pizza chain just had to try a little harder to get a slice of the Democratic National Convention pie.

 

“It’s hard to get in on the election coverage,” says Tish Muldoon, director of public relations for Papa John’s. “It’s a crowded market, and every brand will be chasing their space to promote their product. This was a way to have fun with it. Pizza always brings something to the party.”

 

The crop circle, which lies below two flight patterns, is about the size of six football fields. The design promotes Papa John’s new whole-wheat-crust pizza made from Colorado wheat and extolling its slogan, “America’s Choice.”

 

“It’s a play on the DNC, that people get to choose, and it’s what we are (based on customer satisfaction rating),” says Brian Mills, the Colorado Papa John’s franchise owner.

 

The pizza’s “pepperoni” is made of cedar mulch, with cornstalks standing in for green pepper, black mulch for olives, and flattened wheat stalk for cheese. It will be completed in time for the convention and will remain in place until the first snowfall.

 

 

 

 

 

 

 

About these ads
Tagged ,

16 thoughts on “Pizza Crop-Circle

  1. Mike says:

    this is amazing

  2. Midol Girl says:

    Coolness for sure! But don’t you think it would have been way cooler without “corporate branding agenda”? Like if it was just a giant pizza in the field (no logos) and word of mouth got out about it that had citizens murmuring “who did that giant pizza?” Would have gone more with the mysterious crop-circles theme too. I love ads like that though that think outside the pizza box!

  3. Paul says:

    Agree with Midol Girl. Should have been more of a viral thing.
    I’m told Aliens love a good whole wheat crust.

  4. Aylett says:

    So the corporate logo is OUTSIDE the circle, that explains why Stonehenge hasn’t been resolved (thought it does explain the punctuation mark found in the car park….)

  5. GL3NK says:

    Is this form of advertising meant for aliens? :)

  6. Josh says:

    Actualy it is a crop square not circle. Obviously looking to th heavens for a new market.

  7. [...] pizza flyers, but recently Papa John’s innovated a unique combination of the two. According to the Fire Wire blog, this advertisement for Papa John’s new whole wheat crust is cut into a wheat field near the Denver [...]

  8. compulsivewriter says:

    wow!

  9. nirmalamagazine says:

    so much imagination at papa John’s! so cool!

  10. [...] Convention pie—puns intended. Just in case you’re not heading to Denver for the convention … check out this link for a bird’s eye view of the pizza crop-circle that is cut into a Denver area wheat [...]

  11. [...] to the Fire Wire blog, this advertisement for Papa John’s new whole wheat crust is cut into a wheat field near the [...]

  12. sonia says:

    whole wheat 100% decreases a lot our guilty feeling when eating this pizza!

  13. [...] today’s “Moost Unusual” bit she zeroed in on a giant pizza cut into a wheat field near the Denver airport that delegates (and the 15,000 reporters as well, [...]

  14. [...] 19, 2008 by clickhappy I guess this would be worth the trips regardless of your political leanings.  [...]

  15. BloodWitch says:

    Complete hilarity… gotta love the pizza aliens!!!!!

  16. mby says:

    hmm i love pizza so much ^_^

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,216 other followers

%d bloggers like this: