Look, it’s a bird, it’s a plane – it’s a pizza?
That’s right, it’s a pizza. If you’re flying in or out of Denver International Airport, look out the window and you’ll see a pizza cut into a wheat field near West 128th Avenue and Pena Boulevard. The crop circle, designed by artist Stan Herd, is a promotional vehicle for Papa John’s Pizza.
The third-biggest pizza chain just had to try a little harder to get a slice of the Democratic National Convention pie.
“It’s hard to get in on the election coverage,” says Tish Muldoon, director of public relations for Papa John’s. “It’s a crowded market, and every brand will be chasing their space to promote their product. This was a way to have fun with it. Pizza always brings something to the party.”
The crop circle, which lies below two flight patterns, is about the size of six football fields. The design promotes Papa John’s new whole-wheat-crust pizza made from Colorado wheat and extolling its slogan, “America’s Choice.”
“It’s a play on the DNC, that people get to choose, and it’s what we are (based on customer satisfaction rating),” says Brian Mills, the Colorado Papa John’s franchise owner.
The pizza’s “pepperoni” is made of cedar mulch, with cornstalks standing in for green pepper, black mulch for olives, and flattened wheat stalk for cheese. It will be completed in time for the convention and will remain in place until the first snowfall.