Amazon’s Kindle 2.0?

Amazon will host a media event in the Morgan Library & Museum in New York City on Feb. 9. The timing and the venue strongly suggest that Amazon will use the event to announce Kindle 2.0, which industry watchers say will likely be a slimmer and better-designed device, aimed at spurring adoption by more mainstream users.

 

“The holidays are still eight months away, consumer spending is down, and we are in the middle of a recession,” says Josh Martin, senior analyst with the Yankee Group. “But if they offer customers a good deal in terms of cost savings, the time may be right.”

 

Kindle is already a sleeper hit. It launched in November 2007, more than a decade after the first e-book readers, and more than a year after the launch of Sony’s critically acclaimed Reader, from which the Kindle borrowed an extremely legible E-Ink display. Kindle was widely panned by critics for its fugly, plasticky white looks, but heavy promotion on Amazon.com, plus an endorsement by Oprah, helped give it legitimacy — and the e-books business, too. Although Amazon has never released sales figures for the reader, the company has said that it was frequently one of the best-selling consumer electronics devices in its extensive catalog. (Read more HERE)

 

kindle_0127

About these ads
Tagged ,

One thought on “Amazon’s Kindle 2.0?

  1. jadedbookman says:

    What will make e-readers more mainstream is if Amazon licenses the digital catalog to Apple, and have them make a device. They are talking about doing this, despite Steve Jobs’ quote that “people no longer read”. An Apple device would really drive the format more than Amazon can.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,250 other followers

%d bloggers like this: