In an extreme bit of experiential marketing, and to celebrate Candy Land’s 60th anniversary, Hasbro transformed San Francisco’s winding Lombard Street into a life-size version of the board game.
Two teams of children competed in a round of the game, those from UC San Francisco Children’s Hospital versus Friends of the Children. The reward waiting at the finish line was desert by Debbie Does Cakes.
Bose has introduced its new QuietComfort 15 Acoustic Noise Cancelling headphones, a replacement for the company’s aging QuietComfort 2 headphones. The QC 15s feature a newly-developed, more sophisticated approach to active noise reduction than their predecessors, placing microphones both inside and outside the earcup to better sense ambient sounds and produce an appropriate cancellation signal. Other features include new proprietary ear cushions for additional passive isolation, an around-the-ear design, the ability to run for roughly 35 hours on a single AAA battery, and the company’s TriPort acoustic headphone structure for stronger bass. The Bose QuietComfort 15 will be available in silver starting August 20th for $300.
As flat-screen TVs look more and more like works of art, why not give them a proper display on the TV Easel ($1,000). Built from solid hardwood to hold televisions up to 60 inches, the TV Easel also features a height-adjustable design, integrated component storage and wire management, a hand-applied, four-step antiqued ebony finish, and the ability to double as, well, an easel, for artwork, mirrors, or other display items.
Robert Zemeckis is negotiations to direct a remake of Yellow Submarine for Disney, says The Hollywood Reporter.
Yellow Submarine was a 1968 animated feature based on music by the Beatles. It was produced by United Artists and King Features Syndicate.
Like all Zemeckis productions, the film would be done in performance capture and would also be a digital 3D endeavor.
The original is about a soldier called Old Fred who meets up with the Beatles and travels in a yellow submersible to Pepperland. Among the group’s encounters are the Blue Meanies, music-hating creatures.
Universal Pictures has revealed the new trailer for director Joe Johnston’s The Wolfman, opening in theaters on February 12.
In the film, Benicio Del Toro stars as Lawrence Talbot, a haunted nobleman lured back to his family estate after his brother vanishes. Reunited with his estranged father (Anthony Hopkins), Talbot sets out to find his brother… and discovers a horrifying destiny for himself.
Lawrence Talbot’s childhood ended the night his mother died. After he left the sleepy Victorian hamlet of Blackmoor, he spent decades recovering and trying to forget. But when his brother’s fiancée, Gwen Conliffe (Emily Blunt), tracks him down to help find her missing love, Talbot returns home to join the search. He learns that something with brute strength and insatiable bloodlust has been killing the villagers, and that a suspicious Scotland Yard inspector named Aberline (Hugo Weaving) has come to investigate.
As he pieces together the gory puzzle, he hears of an ancient curse that turns the afflicted into werewolves when the moon is full. Now, if he has any chance at ending the slaughter and protecting the woman he has grown to love, Talbot must destroy the vicious creature in the woods surrounding Blackmoor. But as he hunts for the nightmarish beast, a simple man with a tortured past will uncover a primal side to himself… one he never imagined existed.
20th Century Fox has released the first trailer for James Cameron’s Avatar, opening in 3D theaters and IMAX 3D on December 18. The sci-fi action-adventure stars Sam Worthington, Zoe Saldana, Sigourney Weaver, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Peter Mensah, Laz Alonso, Wes Studi, Stephen Lang and Matt Gerald.
Avatar is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people. More than ten years in the making, “Avatar” marks Cameron’s return to feature directing since helming 1997′s “Titanic,” the highest grossing film of all time and winner of eleven Oscars including Best Picture. WETA Digital, renowned for its work in “The Lord of the Rings Trilogy” and “King Kong,” will incorporate new intuitive CGI technologies to transform the environments and characters into photorealistic 3D imagery that will transport the audience into the alien world rich with imaginative vistas, creatures and characters.
Paramount and DreamWorks have announced DVD and Blu-ray releases of director Michael Bay’s Transformers: Revenge of the Fallen, which will be available on the 20th of October. The DVD will be available as a single-disc DVD as well as a two-disc special edition priced at $29.98 and $34.98 respectively and on Blu-ray as a two-disc special edition priced at $39.99. Extras on the two-disc special edition DVD will include audio commentary by director Michael Bay and writers Roberto Orci and Alex Kurtzman, the multi-part documentary The Human Factor: Exacting Revenge of the Fallen (this feature includes Seeds of Vengeance: Development and Design, Domestic Destruction: Production – United States, Joint Operations: Production – Military, Wonders of the World: Production – Middle East, Start Making Sense: Editing, Under the Gun: Visual Effects and Running the Gauntlet: Post-Production and Release), the featurette A Day with Bay: Tokyo, a 25 Years of Transformers featurette, the NEST: Transformer Data-Hub which explores the conceptual artwork of the film, the multi-angle featurette Deconstructing Visual Bayhem which includes commentary by pre-visualization supervisor Steve Yamamoto, extended scenes, and Linkin Park’s New Divide music video. The Blu-ray will contain all this and some exclusive extras including The ALLSPARK Experiment interactive feature, the Giant Effing Movie featurette, The Matrix of Marketing archive of trailers, poster art and other marketing materials, and additional NEST: Transformer Data-Hub information options for each robot.