Daily Archives: February 6, 2010

Red Skull Confirmed As The Villain In The First Avenger: Captain America

Joe Johnson, director of the forthcoming The First Avenger: Captain America, has been doing press all day out in Los Angeles for his new movie The Wolfman and ShockTillYouDrop.com Managing Editor Ryan Rotten had a chance to talk with Johnston about the movie and what to expect.

Johnston confirmed at the press conference that the Red Skull will indeed be the villain of the first movie and told Ryan later a bit more about why they decided to set the majority of the movie during WWII:

“Virtually the entire story except the bookends are in World War II because we all recognize we have one chance to tell the origin story of how he became Captain America, you can’t tell a modern story and then go back and tell the origin story. If you’re going to do it, let’s do it. Let’s do it first. Everyone wanted to tell an origin story. There was a version where it was a modern story and it didn’t work.”

Hopefully, we’ll have more word on Johnston’s plans for the movie and answers to some of the many questions that have been on your minds, including the all-important casting of Steve Rogers and what other characters may be appearing in the movie. Johnston did say at the press conference that they definitely are going for an American actor, preferably an unknown, and they hope to have that person by the end of February.

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Brand Makeovers

Nothing lasts forever–but some treasured brands make it pretty far. Still, the day comes when even they just don’t fit in anymore: Maybe they’re looking a little gray, perhaps people no longer look on them as favorably as they once did, or possibly there’s an extra dollar to be made by doing an extreme–or not so extreme–makeover. In any case, it’s nothing that a little update can’t fix. Click HERE for a look at how some of America’s most famous logos and pitchmen and -women have adapted to changing times. (From Newsweek)

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Ford’s MyKey

Ford Motor Company introduced an innovative new technology – called MyKey – designed to help parents encourage their teen-agers to drive safer and more fuel efficiently, and increase safety-belt usage.

Ford’s MyKey feature – which is standard equipment on the 2010 Ford Focus and will quickly become standard on many other Ford, Lincoln and Mercury models – allows owners to program a key that can limit the vehicle’s top speed and audio volume. MyKey also encourages safety-belt usage, provides earlier low-fuel warnings and can be programmed to sound chimes at 45, 55 and 65 miles per hour.

The MyKey system allows the parent to program any key through the vehicle message center, which updates the SecuriLock passive anti-theft system. When the MyKey is inserted into the ignition, the system reads the transponder chip in the key and immediately identifies the MyKey code, which enables certain default driving modes, including:

- Persistent Ford Beltminder with audio mute. Ford’s Beltminder system typically provides a six-second reminder chime every minute for five minutes. With MyKey, the Beltminder chime continues at the regular interval and the audio system is muted until the safety belt is buckled. A message center display “Buckle Up to Unmute Radio” also appears on the instrument cluster.

- Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty.

- If MyKey is in the ignition, features such as Park Aid and BLISTM (Blind Spot Information System) with Cross Traffic Alert cannot be deactivated.

Additional MyKey features that can be programmed through the vehicle’s message center setup menu:

- Limited top speed of 80 mph

- Traction control system, that limits tire spin, cannot be deactivated

- Limited audio volume to 44 percent of total volume

- A speed alert chime at 45, 55 or 65 mph

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The Gerber Strata Multitool

The Gerber Strata ($104) is an amazing compact 7.4oz stainless steel finished multi-tool that includes 13 different components that any outdoorsman or craftsman would require. This handy multi-plier’s features include needle-nose pliers equipped with a wire cutter, carbide pinch cutters, saw, 1/2-inch fine edge and serrated blade, can and bottle opener, scissors, large flathead driver, large cross driver and small tipped file.

When opened to full length it measures 6 inches and when closed it’s 4 inches. The tool incorporates Gerber’s “Saf.T.Plus” locking system which keeps all the tools secure whether in use or stowed. The Strata also comes with a nylon sheath to protect and carry this tool that you will use everyday!


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Hubert de Lartigue’s Origami Star Wars Ships

Hubert de Lartigue is a French artist who makes Origami Star Wars ships out of Parisian subway tickets. You can find the step by step tutorial on how to create the X-Wing Fighter and the Millenium Falcon HERE.

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Food Wars Is Coming To The Travel Channel On March 9th, 2010

All over the US, locals argue over who makes the best version of the iconic dishes that define their towns. Host Camille Ford is going to settle the matter once and for all. In each city, she’ll pit 2 food rivals against each other in a head-to-head competition. Food Wars premieres on the travel Channel on Tuesday, March 9th at 9pm E/P.

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