M&M’s Pretzel Chocolate Candies combine sweet and salty in every bite-size piece. The new candy features a crunchy, salted pretzel center covered in M&M’s brand milk chocolate and coated in a colorful candy shell. The product is available now.
A multi-faceted marketing campaign will support the introduction of M&M’s Pretzel Chocolate Candies, including advertisements in TV, print, online and movie theaters, in-store POP, sponsorships, a consumer promotion and an extensive public relations plan.
M&M’s Pretzel Chocolate Candies are available in a 1.05-ounce single size ($0.79 SRP); 9.9-ounce medium bag ($3.49 SRP); 15.4-ounce large bag ($4.99 SRP); and 30-ounce stand up pouch ($8.99 SRP).