Chipotle Wants To Turn Your Junk E-Mail Into Healthy School Lunches

The restaurant chain Chipotle has launched a new campaign designed to turn your junk e-mail into healthier school lunches for kids.

The program –- called “No Junk” –- encourages people to forward their spam to For every 100,000 messages received at that address, Chipotle plans to donate $10,000 to The Lunch Box, a non-profit organization that provides resources to schools to help them make their food programs healthier.

For Chipotle, the project aligns with the marketing messages you’ve likely seen if you’ve eaten at one of their restaurants, which emphasize the “naturally raised” animals and organically grown ingredients the company uses in its burritos. (Thanks for the tip D.T.)

Tagged , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 2,795 other followers

%d bloggers like this: