The restaurant chain Chipotle has launched a new campaign designed to turn your junk e-mail into healthier school lunches for kids.
The program –- called “No Junk” –- encourages people to forward their spam to firstname.lastname@example.org. For every 100,000 messages received at that address, Chipotle plans to donate $10,000 to The Lunch Box, a non-profit organization that provides resources to schools to help them make their food programs healthier.
For Chipotle, the project aligns with the marketing messages you’ve likely seen if you’ve eaten at one of their restaurants, which emphasize the “naturally raised” animals and organically grown ingredients the company uses in its burritos. (Thanks for the tip D.T.)