Not content with robust business from the late-night munchies crowd, the nation’s only 24-hour Domino’s Pizza is going after breakfast, too.
The new Domino’s unit in Dayton, Ohio is offering a breakfast pizza featuring eggs and cheese on a pizza crust for $7.99.
The price covers up to three toppings, and recommended combinations include ham and bacon; sausage, onions and jalapeños; and onion, green pepper and mushrooms. The breakfast pizza is offered all day.
Manager Carami Macken says breakfast business at the restaurant, whose morning menu also includes coffee and orange juice, has been decent.
“It’s definitely picked up now that it’s gotten some media,” she said. “It’s not super-busy, but it’s definitely making a difference.”The Domino’s in Dayton is the only U.S. branch of the chain to stay open 24 hours a day. A Domino’s spokeswoman said the chain would be monitoring the store’s performance.
“We’ll be watching the store closely to see if it’s something we can expand to other stores,” she said.