The wacky Candadian band Hollerado has a new video out for the single, “Americanarama,” which is chock full of visual trickery and comes from their 2010 record Record in a Bag.
The awesome low-budget video sets the bar in the “innovative music video” department. Shot all in one take, it features 420 memorized sequences and 24 choreographed stage hands who do card stunts.
In order for everyone in the video to hit their cues, director Greg Jardin slowed down the song 400 percent and shot each take in about 13 and a half minutes. As the press release says, what we get is a “jittery, spastically comedic result” that complements the band’s “lo-fi, handmade aesthetic.”
