First unveiled as a concept this past spring, ZIIIRO watches took a novel approach and completely removed numbers, hashes, hands from the clock face. The demand for the product was so high that the company decided to go into production and now you can buy one this week. (Price: 100-134 Euros).
The watch works as follows: The tip of the inner swirl shows the hour, and the tip of the outer swirl shows minutes. The pendant in the middle pops out of the silicon-and-steel strap so that you can use all six colored straps with the same core, making the watch into some kind of fluid, ever-changing timepiece and work of art.
The German manufacturer has also commissioned an iPhone app that offers to replicate the ZIIIRO clock face on your bedside table.