Since I started THE FIRE WIRE, I have received some pretty interesting promotional items but the one that arrived today was pretty elaborate, ingenious and just damn cool.
Usually press kits contain press releases, high resolution pictures, a project synopsis and perhaps a video teaser to promote a new movie or television program. The material usually arrives in a pocketed folder but today A&E Networks spared no expense and sent me an amazing package to promote their upcoming Stephen King miniseries, Bag of Bones in the form of a record player.
Kudos to the clever marketing people that thoughtfully designed the old fashioned record player that plays a Sara Tidwell recording when opened. A switch on the side actually makes the record spin. Hidden in a compartment underneath the player is a lavish book containing cast bios, 2 DVD’s of the actual miniseries and finally a separate disc with downloadable press materials. Golden metal corner pieces and the clasp add an antique look to the brown faux leather exterior of the case when closed. The top of the case has a logo stating, “Dark Score Lake Recording Co. – Music so beautiful, you’ll think you’ve died and gone to heaven”.
Here is some information about Bag of Bones:
“A&E Network presents “Stephen King’s Bag of Bones,” a four-hour epic miniseries based on The New York Times #1 bestselling novel, and
featuring Pierce Brosnan’s return to television. The two-night event from Sony Pictures Television premieres on Sunday, December 11 and concludes on Monday, December 12, airing at 9PM ET/PT on both nights.
“Bag of Bones” is a ghost story of grief and lost love’s enduring bonds, about an innocent child caught in a terrible crossfire and a new love haunted by past secrets. Melissa George (“In Treatment”), Annabeth Gish (“Brotherhood”), Anika Noni Rose (Dreamgirls), William Schallert (“The Patty Duke Show”), Jason Priestley (“Beverly Hills 90210”) and Caitlin Carmichael (“True Blood”) also star.
In “Bag of Bones,” bestselling novelist Mike Noonan (Brosnan) is unable to stop grieving after the sudden death of his wife Jo (Gish). Suffering from writer’s block, a dream inspires him to return to the couple’s lakeside retreat in western Maine. While there, Mike befriends an attractive young widow, Mattie (George), and her daughter Kyra (Carmichael), and becomes involved in a custody battle with the child’s enormously wealthy grandfather, Max (Schallert). Though his ability to write suddenly returns, Mike is plagued by ever-escalating nightmares and mysterious ghostly visitations from Sara Tidwell (Rose), a blues singer whose spirit lingers in the house. As he is haunted by the many secrets at the lake, Mike comes to realize that his late wife still has something to tell him.
Mick Garris directed the Matt Venne penned script, based on The New York Times #1 bestseller by Stephen King.”