DC Entertainment today announced plans to release a new MAD Magazine iPad app complete with interactive features and exclusive content. The app will be released on April Fool’s Day, an appropriate date since it’s also the birthday of MAD’s infamous mascot, Alfred E. Neuman. The app will be free to download through the App Store and will include a mixture of free and paid content, including a free preview of the magazine.
The MAD app will include interactive versions of all current issues, access to a library of back issues and books, animated covers and “fold-in” pages, promo videos from the hit Cartoon Network show, MAD, and a link to MAD’s popular blog The Idiotical. In addition to the regular issue interactive “fold-in,” digital issues will also include a second, classic interactive “fold-in” from a past issue. Fans of Sergio Aragones’ MAD Marginals will enjoy a feature that allows readers to “pop-up” the margin artwork for a larger, more detailed view.
While the app will mirror all editorial components in print issues, many digital versions will include interactive elements. For example, the digital version of the current issue’s “MAD’s Make Your Own Twilight Movie” lets readers create multiple storylines and highlights their choices as they make them for a ridiculous visual punch line.
After downloading the free app, readers can purchase new digital issues of MAD Magazine for $4.99, or back issues for $1.99. Digital readers can also choose a per issue digital subscription for $1.99 per issue, or pay an upfront annual fee of $9.99. Current print subscribers will receive a free digital subscription. All future print issues of the magazine will be available for purchase day-and-date within the app.