Avengers Vs. X-Men is giving fans what they have long come to expect from Marvel Comics: epic slugfests and earth-shattering perils rendered vividly on the page by prominent writers and artists. But this time around, the publisher has added something new: its first Infinite Comic, a digital-only prelude to “Avengers vs. X-Men” that was released with issue No. 1 of the print series last month. It represents another step by the comic book industry toward embracing the digital format, and one that holds the potential to push traditional comic book storytelling to a new level.
The Infinite Comic, written by Mark Waid and illustrated by Stuart Immonen, chronicles the journey of the hero Nova from outer space to Earth to warn the Avengers of an impending threat, setting up the print narrative.
When reading a traditional comic, the eye cannot help taking in the whole page at once. The digital format and the pace of the Infinite Comic can lead to more surprises. As each successive panel appears on the screen, each tap or click can reveal a new caption, subtly change an illustration or replace it entirely. Focusing and blurring effects can heighten the reading experience or simply allow one to appreciate the artwork, which is richer and more vibrantly colored than the printed page.
DC Comics has also been offering new weekly digital comics before they are available in print, many of them aimed at nontraditional readers. “We have different content each day geared toward a slightly different consumer,” said Jim Lee, the co-publisher of DC Comics who oversees digital efforts.(From the NY Times)
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