THE FIRE WIRE

Jonathan Mak Long, who created a much-praised Steve Jobs Apple logo tribute last year, recently designed this eye catching minimalistic poster for Coke.

After seeing the Jobs tribute (below), Ogilvy China commissioned Long to create the above poster as part of Coke’s “Open Happiness” campaign.

The image has been lauded around the ad world since winning an Outdoor Grand Prix Lion Tuesday at Cannes.