The new James Bond 007 fragrance, which launches next month, will help gentlemen capture the aroma of the world’s most famous spy.
2012 is a big year for Bond fans, as not only does it mark the 50th anniversary of the James Bond film franchise, but it will also see the launch of new movie Skyfall — which premieres in October.
Eon Productions, which produces the James Bond films, has joined Procter & Gamble Co. to create the new scent, which has notes including fresh apple, cardamom and sandalwood.
The 007 logo is embossed on the front of the bottle, whose silver twist cap has been designed to look like one of the sleuth’s gadgets.
The print ad campaign, which features a silhouette of a man who could be a member of MI6, has been designed by Greg Williams, who has created campaigns for five James Bond films.
Prices will start at $30 for a small bottle, with the launch kicking off at prestigious UK department store Harrods August 15. It will then be rolled out in other European countries and destinations including North America, India and China as of September.
