Mattel Apptivity Toys

Mattel’sApptivity features screen-safe toys for the Apple Pad that interact with apps from popular brands such as Hot Wheels, Monster High, WWE, Batman, Cut the Rope and Fruit Ninja.

Utilizing special screen-safe plastic, Apptivity toys are designed not to scratch iPad’s surface. Play is activated in three easy steps. First, purchase an Apptivity toy at retail or online. Second, download free Apptivity apps from the App Store on iPad at Apptivity Central or go to www.mattelapptivity.com to learn more. Next, tap on the app and place the physical toy on iPad’s screen. The toy is now ready to be played with the app.

Apptivity single packs retail for $9.99 and starter set two packs with included accessories for $19.99.

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