How Nerf Became The World’s Best Purveyor of Big Guns For Kids

A team of 15 Hasbro designers, engineers, marketers, product development specialists, model makers, model painters and computer-aided design experts in both Pawtucket, Rhode Island and Hong Kong were tasked to handle two requests from their target customers.

Boys ages 8 to 16 wanted a blaster that had greater ammo capacity and shot projectiles farther.

The design team had recently broken the 50-foot barrier with a new line of guns that fired little Frisbee-like discs. But could they create a standard foam dart capable of traveling an unheard-of 75 feet—about the length of a regulation tennis court? And while they were at it, could they significantly increase the dart-carrying capacity of a blaster? At the time it was 35 darts. How about 50?

Read about the meticulous design, engineering and testing that goes into creating better Nerf guns HERE.

Nerf’s N-Strike Elite Hail-Fire, the flagship dart blaster of Nerf’s 2012 lineup is a hulking semiautomatic with unprecedented ammo capacity and a 75-foot range.

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