Dr. Pepper set off a heated debate over evolution on Thursday after posting an advertisement to its Facebook page.
Based on the iconic evolution diagram March of Progress the ad features an ape who, after drinking Dr. Pepper, turns into a man. The ad went up Thursday, and by Friday had garnered more than 26,000 “Likes” and over 4,000 comments.
Dr. Pepper isn’t the first brand to court controversy on its Facebook page. Earlier this year, Kraft’s Oreos put up a status update in favor of gay marriage, which led to a heated dialogue among their Facebook fans.
Then there was Chick-Fil-A, which used its Facebook page to respond to criticism after its president denounced gay marriage.
No matter what you believe regarding evolution, creationism, Christianity, the campaign was a huge win for the soft drink company.