Chew On This…Goodbye Bazooka Joe Comics After 59 years

bazooka-joe

First Twinkies and now this…

As part of an overhaul of its logo and packaging, the 65-year-old Bazooka bubblegum is replacing its red, white and blue color scheme and dropping the tiny Bazooka Joe comic strip that’s wrapped each piece of the pink candy since 1953.

The new fuchsia and yellow with graffiti-inspired splattered paint packaging will begin arriving in stores in January as part of an effort by Topps Company subsidiary Bazooka Candy Brands to revive plummeting sales (from $17 million in 2007 to a projected $8.8 million this year).

The new design is already a hit among retailers, with Target, 7-Eleven and Kroger now agreeing to stock the gum in early 2013.

bazooka-packaging

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