Taco Bell kicked off the year by teasing its Facebook fans with a photo of a taco alongside a bag of Cool Ranch Doritos over the caption “anything could happen in 2013” — the hint being that Cool Ranch-flavored Doritos Locos Tacos were coming this year.
Speaking with CBS This Morning, today, Taco Bell CEO Greg Creed confirmed that the highly anticipated follow up to the company’s highly successful Nacho Cheese-flavored Doritos Locos Taco would be rolled out very soon.
Doritos Locos Tacos isn’t just a popular menu item — it’s Taco Bell’s most popular menu item since the company was founded in 1962.
Over 200 million units were sold in the product’s first seven months alone.