Here Come The Wacky Drinks of Summer

Some things go hand-in-hand with summer: Sunburns. Tacky bikinis. And wacky drinks.

This summer is no exception – particularly in the wacky drink arena, with fast-food giants rolling out their most unusual beverages of the year. Summer is the busy season for the $175 billion fast-food industry, so this is when it works overtime to lure-in thirsty consumers hoping folks not only buy lots of high-margin drinks, but load up on food, too.

The trick: offer outside-the-box beverages. Like Sonic’s Peanut Butter & Bacon Milkshake; Arby’s upcoming Salted Caramel Shake or even Dunkin’ Donuts’ Mint Chocolate Chip Iced Coffee.

Check out the slide show HERE.

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7-Eleven begins a national roll-out of Soda Shaq this week, offering a new line of four AriZona cream sodas named for pro basketball legend Shaquille O’Neal.

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The Peanut Butter and Bacon shake is Sonic’s new creation for the summer, adding the guilty pleasure of peanut butter and bacon to the coolness of a milkshake. “Customers try it the first time out of curiosity,” says spokesman Patrick Lenow. “What we find is, they genuinely like it and try again.”

dulce-de-leche

For customers looking to indulge, McDonald’s is launching its McCafe Dulce de Leche Shake, inspired by the Latin American dessert.  

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Arby’s debuts a Salted Caramel Shake, which vice president of brand marketing Robin Seward said “rose to the top in tests.” 

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Dairy Queen froze the campfire feeling with S’mores Frozen Hot Chocolate. The drink blends cocoa fudge, crushed graham crackers, DQ’s slushy Arctic Rush and vanilla soft serve.

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