Some things go hand-in-hand with summer: Sunburns. Tacky bikinis. And wacky drinks.
This summer is no exception – particularly in the wacky drink arena, with fast-food giants rolling out their most unusual beverages of the year. Summer is the busy season for the $175 billion fast-food industry, so this is when it works overtime to lure-in thirsty consumers hoping folks not only buy lots of high-margin drinks, but load up on food, too.
The trick: offer outside-the-box beverages. Like Sonic’s Peanut Butter & Bacon Milkshake; Arby’s upcoming Salted Caramel Shake or even Dunkin’ Donuts’ Mint Chocolate Chip Iced Coffee.
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7-Eleven begins a national roll-out of Soda Shaq this week, offering a new line of four AriZona cream sodas named for pro basketball legend Shaquille O’Neal.
The Peanut Butter and Bacon shake is Sonic’s new creation for the summer, adding the guilty pleasure of peanut butter and bacon to the coolness of a milkshake. “Customers try it the first time out of curiosity,” says spokesman Patrick Lenow. “What we find is, they genuinely like it and try again.”
For customers looking to indulge, McDonald’s is launching its McCafe Dulce de Leche Shake, inspired by the Latin American dessert.
Arby’s debuts a Salted Caramel Shake, which vice president of brand marketing Robin Seward said “rose to the top in tests.”
Dairy Queen froze the campfire feeling with S’mores Frozen Hot Chocolate. The drink blends cocoa fudge, crushed graham crackers, DQ’s slushy Arctic Rush and vanilla soft serve.