Category Archives: Advertising

When It Comes To Advertising It’s All About Location, Location, Location

A successful ad not only creates impact but is memorable. Location can play a large role in this. Whether it’s a tangle of power lines, an airport luggage carousel or a simple bendy straw, the placement of the advertisement can play as large a role as the campaign itself.  Here are some ads that illustrate this point.

 

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21 Logo Evolutions of the World’s Well Known Logo Designs

HERE is the history and evolution of logo designs from 21 well known Corporations.

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Clever Business Cards

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Couples Therapist

circumciser

Circumciser…ouch

The headquarters of advertising agency Clark&Kent is located in a New York City phone booth. To help people remember, they have created business cards that pop-out to look like a tiny phone booth.

For other creative business cards, please go to Clever Business Cards, Part II Clever Business Cards, Part III and Clever Business Cards, Part IV.

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Jeep Ad Campaign Features Trick Animal Illustrations That Reveal a Second Animal When Flipped Upside Down

In this clever ad campaign for Jeep, animal illustrations reveal a second, hidden animal when the images are flipped upside down. The ad campaign was created by Leo Burnett France.

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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

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Created with the help of Ogilvy & Mather China, 2nd Lives is an advertising campaign that features a line of 16 innovative caps that can be screwed on to Coca-Cola bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners.

It’s all part of a clever effort to encourage consumers in Vietnam to recycle. Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start. 

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The Growth & Excitement of Casual Gaming

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Casual Gaming Casual games are much more than quick bits of entertainment. Players can enjoy all sorts of different challenges without needing an expensive console. In fact, all of the casual games at GamesFreak.net are completely free to play. Without spending a penny, users can dive into the most popular racing, shooting, and puzzle games, among many others. Each game features unique action and gameplay to suit every type of player. And that’s what casual gaming has become: a form of entertainment that has something for everyone. Action, arcade, parking, and sports are just a few of the categories available to gamers.

Computer users are no longer restricted to Minesweeper and Solitaire. These days, sites like GamesFreak.net offer a vast array of entertaining titles. Action games are a great way to immediately dive into adrenaline-pumping situations. Tower Defense used to be one of the only types of highly addictive action games. Now, players can engage in an epic fantasy battle, become a stealth assassin, or cause mass mayhem — all for free. Arcade games include familiar and new challenges with simple controls and combo-laden gameplay. Gamers compete to set high scores not on a local machine, but on an international leaderboard. Parking games test players’ driving abilities without the risk of getting a ticket. Gamers can sit behind the wheel of exotic vehicles, semi trucks, and emergency vehicles while trying to park in tight spaces. Sport games include team sports, solo athletic competitions, and much more. Instead of throwing a javelin, players can launch meteors back into space! The international phenomenon of monster trucks has its own place in casual gaming.

Click here to check out dozens of monster truck games for every type of player. True fans of the 4×4 spectacle will love the wide selection of vehicles and arenas. In many monster truck games, drivers are challenged to trek across rough terrain without crashing. Monster jam adventures are all about crushing vehicles. Other monster truck games feature explosive puzzles for a completely new type of driving challenge. If you can dream it, you can play it. Casual games are hotter than ever, boasting a sense of a community that is growing every day. Step into the winner’s circle, and become a master of Monster Truck Games!

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Clever 3-D Effect Newspaper Ad Hidden In The Classifieds

Advertising creative Felipe Salazar created this clever newspaper ad for a Colombian interior design store that features a three-dimensional rendering of a kitchen hidden in the classifieds section.

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Evian Spider-Man & Spider-Baby Ad

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Check out this new ad from Evian in which The Amazing Spider-Man is amazed by his baby-me.

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X-Men’s Mystique & The Western X-tra Bacon Thickburger at Hardee’s

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Man up with 2X the bacon and watch Mystique devour the new Hardee’s Western X-Tra Bacon Thickburger. Served with onion rings, cheese, BBQ Sauce and 2X the bacon on a fresh baked bun.

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Absolut & Rafael Grampa Collaboration – Dark Noir

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As part of the Absolut’s global campaign, Transform Today, the premium vodka company announced a new project with one of my favorite graphic novelists Rafael Grampa. Entitled Next Frame, the collaboration invited users from around the world to help shape what happens within a new original story created by Grampa – as he writes it.

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Once the story was complete, Grampa transformed the still drawings into an animated film, which premiered in Berlin at MADE, a creative space by Absolut, on March 15, 2014.

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Describing the project, Grampa explained, “I am always looking for ways to transform my work. With Next Frame, I have a chance to do something I’ve never done before by co-writing the story with users online, and also by turning the illustrated story into my own animated film. It’s a very exciting project, and I am happy to be working with a brand that allows me to try new things in the way I work.”

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The goal of the Transform Today campaign is to inspire people to tap into their creative potential and explore their ability to create a new future.  Next Frame is the first example of how Absolut will bring this goal to life. In the coming months, additional collaborations with the campaign artists Woodkid, Yiqing Yin, and Aaron Koblin will be announced. Each collaboration will provide opportunities for users to interact and explore the inspirational message of Transform Today.

You can watch the final co-created animated film by Rafael Grampá and Absolut Facebook fans HERE.

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