Category Archives: Advertising

The Growth & Excitement of Casual Gaming

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Casual Gaming Casual games are much more than quick bits of entertainment. Players can enjoy all sorts of different challenges without needing an expensive console. In fact, all of the casual games at GamesFreak.net are completely free to play. Without spending a penny, users can dive into the most popular racing, shooting, and puzzle games, among many others. Each game features unique action and gameplay to suit every type of player. And that’s what casual gaming has become: a form of entertainment that has something for everyone. Action, arcade, parking, and sports are just a few of the categories available to gamers.

Computer users are no longer restricted to Minesweeper and Solitaire. These days, sites like GamesFreak.net offer a vast array of entertaining titles. Action games are a great way to immediately dive into adrenaline-pumping situations. Tower Defense used to be one of the only types of highly addictive action games. Now, players can engage in an epic fantasy battle, become a stealth assassin, or cause mass mayhem — all for free. Arcade games include familiar and new challenges with simple controls and combo-laden gameplay. Gamers compete to set high scores not on a local machine, but on an international leaderboard. Parking games test players’ driving abilities without the risk of getting a ticket. Gamers can sit behind the wheel of exotic vehicles, semi trucks, and emergency vehicles while trying to park in tight spaces. Sport games include team sports, solo athletic competitions, and much more. Instead of throwing a javelin, players can launch meteors back into space! The international phenomenon of monster trucks has its own place in casual gaming.

Click here to check out dozens of monster truck games for every type of player. True fans of the 4×4 spectacle will love the wide selection of vehicles and arenas. In many monster truck games, drivers are challenged to trek across rough terrain without crashing. Monster jam adventures are all about crushing vehicles. Other monster truck games feature explosive puzzles for a completely new type of driving challenge. If you can dream it, you can play it. Casual games are hotter than ever, boasting a sense of a community that is growing every day. Step into the winner’s circle, and become a master of Monster Truck Games!

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Clever 3-D Effect Newspaper Ad Hidden In The Classifieds

Advertising creative Felipe Salazar created this clever newspaper ad for a Colombian interior design store that features a three-dimensional rendering of a kitchen hidden in the classifieds section.

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Evian Spider-Man & Spider-Baby Ad

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Check out this new ad from Evian in which The Amazing Spider-Man is amazed by his baby-me.

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X-Men’s Mystique & The Western X-tra Bacon Thickburger at Hardee’s

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Man up with 2X the bacon and watch Mystique devour the new Hardee’s Western X-Tra Bacon Thickburger. Served with onion rings, cheese, BBQ Sauce and 2X the bacon on a fresh baked bun.

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Absolut & Rafael Grampa Collaboration – Dark Noir

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As part of the Absolut’s global campaign, Transform Today, the premium vodka company announced a new project with one of my favorite graphic novelists Rafael Grampa. Entitled Next Frame, the collaboration invited users from around the world to help shape what happens within a new original story created by Grampa – as he writes it.

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Once the story was complete, Grampa transformed the still drawings into an animated film, which premiered in Berlin at MADE, a creative space by Absolut, on March 15, 2014.

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Describing the project, Grampa explained, “I am always looking for ways to transform my work. With Next Frame, I have a chance to do something I’ve never done before by co-writing the story with users online, and also by turning the illustrated story into my own animated film. It’s a very exciting project, and I am happy to be working with a brand that allows me to try new things in the way I work.”

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The goal of the Transform Today campaign is to inspire people to tap into their creative potential and explore their ability to create a new future.  Next Frame is the first example of how Absolut will bring this goal to life. In the coming months, additional collaborations with the campaign artists Woodkid, Yiqing Yin, and Aaron Koblin will be announced. Each collaboration will provide opportunities for users to interact and explore the inspirational message of Transform Today.

You can watch the final co-created animated film by Rafael Grampá and Absolut Facebook fans HERE.

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HUVr Board Video Claims To Show A Real Life ‘Back To The Future’-Style Hoverboard In Action

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Moby, Tony Hawk, and other celebrities rocket around on the HUVr Board—a flying board billed as a real world version of the hoverboard from the Back to the Future film franchise—in this slickly produced promo video featuring Christopher Lloyd who played Emmett “Doc” Brown in the BTTF film trilogy. 

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According to HUVr, the board is crafted from “paramagnetic titanium” and is expected to ship in December 2014.

Funny or Die is behind HUVr, the mysterious tech company claiming to have invented the first hoverboard. The truth behind this massive viral campaign came out after a costume designer who worked on the shoot posted the experience on her online resume, which has now been removed.

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Sony The Bottled Walkman

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To release their new underwater, swimmer-friendly MP3 players, Sony and their advertising agency, DraftFCB created the Bottled Walkman. To showcase the waterproof function of this MP3 player, Sony sold these Walkman sets immersed in a bottle of water.

This Walkman allows swimmers to listen to music while they are swimming laps in the pool. With a specific target audience of swimmers, it was even more crucial for the brand to ensure that their intended audience got to experience the product.

Keeping that in mind, Sony embarked on a smart product placement idea: to sell these MP3 players in vending machines at gyms and pool complexes where swimmers gathered. The work definitely paid off, with news channels picking up the story of this unique marketing idea.

 

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My Favorite Ad of The Superbowl – The Phone Call: In With The New RadioShack Commercial

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The 80s called … they want their store back. 80s celebrities invade a RadioShack to take back their old stuff and make room for the RadioShack of the future.

The ad, titled “The Phone Call,” features icons from ’80s pop culture who show up to reclaim the technology of their decade, helping the brand turn the page on the RadioShack of the past. The spot opens in a throwback RadioShack store; an associate receives a warning phone call before familiar ’80s personalities including Hulk Hogan, Mary Lou Retton, Kid ‘n’ Play, and Alf, among others, barge in to “take back” their technology. What’s left is a sleek, modern store that serves as an introduction and invitation for consumers to shop the new RadioShack.

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Comedians In Cars Getting Coffee With Jerry Seinfeld & George Costanza

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Jerry Seinfeld and George Constanza reunite in this episode of Comedians In Cars Getting Coffee. Hello Newman…

Watch it HERE.

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Apple iPad Air TV Ad – Your Verse

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Apple has debuted a new television ad for the iPad Air, titled “Your Verse”.

Amid shots of iPad Air being used in a wide variety of situations, the voiceover is from Robin Williams’ English teacher John Keating from the film Dead Poets Society.

 

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Celebrities In Commercials Before They Were Famous, Part Two

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Screen Junkies has created part two of their video series that features celebrities in commercials before they were famous. 

This episode features clips of a young Tina Fey in an awkward bank commercial, Steve Carell selling chicken, Aaron Paul wanting his Kellogg’s Corn Pops cereal, Simon Pegg trying to get rid of a cold, and more.

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Apple Holiday TV Ad “Misunderstood”

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Apple has kept with its annual tradition of airing a seasonal ad featuring Apple devices in holiday settings. 

This week, the company aired a 90 second spot set to the tune of “Have Yourself A Merry Little Christmas” which shows a family gathering for the holiday.

I won’t spoil the emotional twist at the end, you can check out the tearjerker below.

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Jingle Hoops

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NBA stars perform Jingle Bells by shooting basketballs through hoops with bells in this promo for special edition uniforms that teams will be wearing on Christmas day. 


Here’s the behind the scenes video for Jingle Hoops.


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Car Drives Through Anamorphic Illusions in Clever Honda Ad

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A car drives past (and sometimes through) a series of clever anamorphic illusions in this commercial for Honda. The commercial was created by UK ad agency mcgarrybowen.

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Super Clever Optical Illusion Video Featuring Ray-Ban Sunglasses

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This clever video features anamorphic illusions in which apparently 3D objects turn out to be 2D anamorphic projections. As the video progresses, the illusions escalate in complexity—the last illusion, involving a pair of sunglasses, is very clever indeed. The video was produced by Ray-Ban.

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Telekinetic Coffee Shop Prank

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Customers at a cafe in New York City’s West Village were shocked to watch an angry young woman use her “telekinetic powers” to lift a man off the ground and cause other supernatural trouble in an elaborate staged prank. The stunt was made as a clever promotion for Carrie, the upcoming remake of 1976 horror flick of the same name. The movie opens in theaters on October 18th, 2013.

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Ron Burgundy Anchors New 2014 Dodge Durango Advertising Campaign

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The Dodge brand and Paramount Pictures have teamed up in a co-branded marketing collaboration that casts legendary news anchor “Ron Burgundy” as the new face of the new 2014 Dodge Durango as the automotive brand launches a multifaceted advertising and marketing campaign in advance of the holiday release of the upcoming film “Anchorman 2: The Legend Continues.”

Will Ferrell reprises his comedic role as Ron Burgundy, the boastful news anchorman in a robust campaign which debuted from Dodge, Saturday October 5th.

The co-branded promotional advertising campaign will span television, print, digital and social media. The new 2014 Dodge Durango arrives in dealerships in North America this month. Anchorman 2: The Legend Continues releases nationally in theaters December 20, 2013.

 

 

 

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Show Your Disney Side: I Am Your Father

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I love this new Star Wars themed ad for Disney Parks for their 2014 campaign, “Show your Disney Side”!

Disney just launched a new destination DisneySide.com. At the site, you’ll be able to share your own Disney side with the world and see what’s being posted and talked about online. You can also share with the hashtag #DisneySide across our social channels, including Twitter, Vine, Instagram, Google+ and Facebook.

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Celebrities In Commercials Before They Were Famous

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Screen Junkies has created a video that features celebrities in commercials before they were famous. The video shows off clips of actor Bryan Cranston selling hemorrhoid treatment, Ben Affleck as a Burger King delivery driver, young Kristen Stewart being driven to school in a Porsche, and more.

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Volkswagen Feeling Carefree Commercial

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It’s almost been 30 years since A-ha’s music video for Take on Me premiered. The clip, which used a rotoscoping method to trace over individual frames, swept the 1986 MTV Music Awards and immediately became a fan favorite.

Now Volkswagen has debuted a new ad directed by David Shane that uses the same rotoscoping technique which pays homage to the original.

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Chipotle’s New Ad “The Scarecrow” Goes Viral

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Chipotle, the popular fast-food restaurant known for their 100% use of organically-farmed meat and produce, released a new advertisement on YouTube that went viral within 48 hours.

The 2-minute ad, “The Scarecrow,” is completely animated and you can watch it below along with a behind the scenes video.

The short film is a companion for Chipotle’s new app-based game which you can download for free at www.scarecrowgame.com and join the quest for wholesome, sustainable food.

The film was created by Academy Award–winning Moonbot Studios and is set to a remake of the song “Pure Imagination” from the 1971 film classic “Willy Wonka and the Chocolate Factory” beautifully performed by Grammy Award–winning artist Fiona Apple.

In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.


 

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Alexa Ray Joel Records “Just The Way You Are” For The Gap’s “Back To Blue” Campaign

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Alexa Ray Joel has recorded a version of her father’s classic song, “Just The Way You Are,” as part of the Gap’s “Back to Blue” campaign, which is focused on the idea of getting back to what matters most—our truest selves. The Gap campaign features contemporary artists who are recording songs made famous years ago by their parents. These raw, intimate renditions are modern takes on classic pieces and provide a rare glimpse into the soul and journey of each artist.

Directed by Danny Clinch, who is well-known for bringing out the best in musicians, the films are shot in a single, unedited take. Alexa Ray Joel selected “Just The Way You Are” and her piano/vocal rendition was recorded at Avatar Studios in New York. Personal touches like Alexa wearing her father’s ring and playing on the exact same type of keyboard used to record the original version, add to the honesty of the film and showcase how going back to your roots helps define who you are.

Billy’s original version of “Just the Way You Are” won Grammy Awards for Record of the Year and Song of the Year in 1979. Alexa Ray’s version of “Just the Way You Are” is available for download now exclusively at iTunes.

Dhani Harrison, the son of George Harrison, also recorded his own version of “For You Blue” for the Gap’s “Back to Blue” campaign. The song was written by his father and released on The Beatles’ Let it Be album.

The “Back to Blue” spots will air in North America and globally in select markets in TV, cinema, digital, social, in-store, and taxi TV.

You can watch Alexa Ray’s 30-second commercial below, along with a behind-the-scenes video that shows more of her performance, followed by a live video of her father’s “Just The Way You Are” circa 1977.

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Absolut Transform Today Campaign Features Comic Book Artist Rafael Grampá

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Today the vodka brand Absolut launched a new campaign with the theme “Transform Today.”

The new campaign features four artists that the brand says “craft their work by changing things, breaking things, challenging conventions and recreating themselves in order to become something more.

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One of the featured artists is a favorite of mine, Rafael Grampá. The Brazilian graphic novel creator, transforms his daring imagination into award-winning epic stories. See more HERE and watch the video below.

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Fiat 500 Abarth Cabrio Made of Body-Painted Models

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To promote the Fiat 500 Abarth Cabrio, a group of limber models were body-painted by artist Craig Tracy to look like the sporty new car.

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Honda Hands Ad

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Let’s see what curiosity can do?

The Honda “Hands” film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.

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