On Jan. 7, 2013, Walt Disney Parks and Resorts officially released information on MyMagic+ and its components FastPass+ and MagicBand.
MyMagic+ will be first unveiled in stages at Walt Disney World Resort, beginning with guests staying at official WDW hotels, those who purchase a PhotoPass package and Annual Passholders.
MyMagic+ is a Disney vacation planning and management system that is one of the outcomes of the company’s investment in NextGen technology. In part, MyMagic+ will uses radio frequency identification (RFID) to help guests customize their trips as well as helps Disney to both track guests’ behavior and personalize guests’ vacation experiences.
MyMagic+ consists of three components that Disney guests will use to help plan their trips and which work together:
- My Disney Experience, an online planning tool.
- Disney FastPass+, which will enable guests to select theme park attractions and entertainment prior to leaving home or while in the parks.
- MagicBand bracelets, which contain guest information and use RFID
My Disney Experience offers a website and mobile app (available for iPhone, iPad and Android), and was released in July 2012. If offers park hours, wait times, information on hotels and attractions and other elements related to trip planning and park touring.
Guests who use My Disney Experience can access the site or app from home as well as at WDW via smart phones and other portable devices. To enable guest to access My Disney Experience while at the resort, WDW has made free Wi-Fi available throughout the theme parks, Downtown Disney and hotels for guests who want to change their plans “on the go” with their smartphones and other portable devices.
Disney FastPass+ works with My Disney Experience allow guests to select a limited number of attractions and experiences when planning from home or while in the parks. Options will include additional experiences than those offered under the current FASTPASS system.
For the first time, guests will be able to reserve firework and parade viewing areas, shows, Disney Character Greetings and more, in addition to their favorite attractions.
For guests who don’t know where to start, Disney will recommend FastPicks – a set of three FastPass+ selections that serve as a starting point – and give guests the option to customize their selections.
Disney FastPass+ service is included with theme park admission.
MagicBand, a rubber bracelet, will collect pertinent trip information for and about guests on one device. The MagicBand operates as a room key, admission ticket, PhotoPass card, and charge card for food and merchandise. It also stores information provided through My Disney Experience, such as guests’ FastPass+ selections.
MyMagic+ will also enable Disney to personalize their theme park experience. For those who are comfortable with providing more personal information, MagicBand might be used to help a Disney character wish someone a happy birthday or anniversary, enable elements in Disney’s queues to more specifically interact with guests, or have Cast Members address individuals by name.