Tag Archives: McDonald’s

McDonald’s To Offer All Day Breakfast Beginning October 6, 2015


McDonald’s Corp. is embarking on its biggest operational change in years as it tries to increase sales with plans to offer breakfast items all-day at its more than 14,300 U.S. restaurants starting October 6, 2015.

The move to all-day breakfast, which McDonald’s has been testing since March, was approved in a vote by franchisees last week and affirmed on Tuesday by a franchisee leadership council, the company said. It marks the latest new initiative under Chief Executive Steve Easterbrook, who took over on March 1 vowing to revamp the burger giant’s stale image and end a sales slump in its home market that began nearly three years ago.

McDonald’s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cutoff, but the challenges of cooking Egg McMuffins alongside Big Macs deterred the company. In an interview, McDonald’s USA President Mike Andres said it is the biggest strategic move the company has made since it rolled out its McCafe line of coffee and espresso drinks across the U.S. in 2009.

“This is the consumers’ idea. This is what they want us to do,” Andres said. “That’s why I think this could be the catalyst for our turnaround.”

The move could help McDonald’s franchisees who have struggled with slowing sales, though it also creates new costs and complexities. To address their concerns, McDonald’s began testing all-day breakfast about six months ago in San Diego and later in Nashville and Mississippi, and in June, convened a seven-member task force of franchisees to study a nationwide rollout.

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Meet McBike , An Innovative Product For Cyclists Who Enjoy McDonald’s


While cycling and fast food don’t seem to go hand in hand, McDonald’s is climbing aboard with a neat packaging idea aimed at bicyclists who enjoy fast food on the run.



Tribal Buenos Aires in Argentina came up with the McBike idea, which was implemented first in Denmark but seems to be spreading quickly around the globe.

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McDonald’s New Nanoblock Sets


They only launched this week in Hong Kong, but already McDonald’s have sold out of their fun restaurant themed Nanoblocks sets.

The promotional items consisting of a Big Mac, fries, milkshake, apple pie, McFlurry and tiny McDonald’s restaurant, all built using the novelty toy blocks were individually on sale for $20HKD (around $2.50) when buying a meal and proved to be such a hit with customers that many outlets sold out immediately.

A limited number of extra units have been made available for purchase up until June 24 ($198HKD, or $25 for the full set).

Hopefully we will see a similar campaign in the US as these kitchy blocks would be equally popular here!

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BuzzFeed Tests Out Burgers & Other Items From The McDonald’s Secret Menu

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In this video, BuzzFeed tests out a variety of secret menu items from McDonald’s including the Monster Mac comprised of a Big Mac with eight meat patties and the Air, Land, & Sea, which is a Big Mac, a McChicken, and Filet-O-Fish combined into a single sandwich.

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Beware The Batman Happy Meal Toys Coming In October


The Official McDonald’s Restaurant Website just announced that the next set of Happy Meal toy premiums will be based on the popular Beware The Batman Animated TV Series on the Cartoon Network.

The upcoming Beware the Batman Happy Meal Toys include 8 collectible Batman figures and accessories: Batman on Batcycle, wearable Batman eye mask, flying Batman figure, Batman with Batclaw and a posable Beware The Batman figurine.

Look for the toys in October.

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McDonald’s Introduces The Blitz Box


McDonald’s, the nation’s fast-food giant is offering a multi-person boxed meal in the Kansas City market — the first time it has sold such a meal in the United States.

The Blitz Box, which includes two Quarter Pounders with cheese, two medium fries and 10 Chicken McNuggets with dipping sauces, sells for $14.99.

In total, the combo, which is meant to feed more than one person, serves up 1.75 pounds of food totaling 2,370 calories, 120 grams of fat (34 grams of it saturated) and 4,580 milligrams of sodium.

The promotion that began Sept. 2, is scheduled to run through the entire football season, says Lisa McComb, a McDonald’s spokeswoman. If it’s a hit, it could expand nationwide.

In addition to the Blitz Box, McDonald’s is also in the process of rolling out a steak option on its breakfast sandwiches and its gearing up for a big fall push of its chicken wings.

And to make it all easier to buy, the company is reportedly testing a mobile payment app at its Salt Lake City and Austin, Texas, stores.

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McDonald’s “Potato Holder” Allows Customers To Enjoy Fries While Driving


McDonald’s Japan has created a special “potato holder” that enables drivers to enjoy fries without having to precariously balance them between their knees or take both hands off the wheel.

Starting April 24, patrons who purchase a value meal with a large order of fries will receive a free “potato holder.” The holder is red with the familiar golden arch logo and is made to fit in the cup holder of any car.  The campaign, which currently only takes place in Japan is expected to last until the end of May.



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