Sub Pop Turns 20

Despite the fact that Sub Pop has been declared dead twice in its 20 years on Earth, the venerable indie label that has taken its lickings kept on ticking, right up to the present day. Co founder/label president Jonathan Poneman says he started the label as “a blindly ignorant music fan.” And after breaking Nirvana, helping birth emo with Sunny Day Real Estate and changing lives with the Shins, Poneman is a savvier businessman but not a cynic. “Fandom always drives what we do,” he says. “When you get down to it, we’re all a bunch of music nerds.”

Here are Sub Pop’s top 20 moments.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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