The Rocket Man just hooked up with the ice cream guys.
Elton John has joined the rarified and rather delicious ranks of Stephen Colbert, Jerry Garcia, Monty Python, Dave Matthews and Phish, becoming the latest celebrity inspiration for a Ben & Jerry’s ice cream flavor: Goodbye Yellow Brickle Road.
The limited-edition treat will be rolled out for one week only later this month to coincide with John’s first concert in the pint purveyors’ home base of Vermont, the last state in the U.S. the Brit rock star has yet to perform in.
Proceeds from the flavor will benefit the rocker’s own AIDS foundation.
“I can’t think of a more fun way to celebrate playing my 50th state, Vermont, than having Ben & Jerry’s create a special ice cream, Goodbye Yellow Brickle Road, with all my favorite flavors and ingredients,” John said.
“I’m especially pleased that they will be donating the proceeds to the Elton John AIDS Foundation.”
The custom flavor was concocted with input from John himself and consists of “an outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks.”
“We’re thrilled with the final combination, plus we’ve got the Rocket Man’s seal of approval,” Ben’s partner-in-crime (and business), Jerry Greenfield, said.
The flavor will be available in Vermont Scoop Shops for just one week only, July 18-25, in anticipation of John’s Vermont show on July 21.
Further sweetening the pot, the coneheads will also play tunes from John’s latest album, Rocket Man: The Definitive Hits, as well as the DVD of his recent 60th birthday concert at Madison Square Garden, in their stores that week.