Pizza Crop-Circle

Look, it’s a bird, it’s a plane – it’s a pizza?


That’s right, it’s a pizza. If you’re flying in or out of Denver International Airport, look out the window and you’ll see a pizza cut into a wheat field near West 128th Avenue and Pena Boulevard. The crop circle, designed by artist Stan Herd, is a promotional vehicle for Papa John’s Pizza.


The third-biggest pizza chain just had to try a little harder to get a slice of the Democratic National Convention pie.


“It’s hard to get in on the election coverage,” says Tish Muldoon, director of public relations for Papa John’s. “It’s a crowded market, and every brand will be chasing their space to promote their product. This was a way to have fun with it. Pizza always brings something to the party.”


The crop circle, which lies below two flight patterns, is about the size of six football fields. The design promotes Papa John’s new whole-wheat-crust pizza made from Colorado wheat and extolling its slogan, “America’s Choice.”


“It’s a play on the DNC, that people get to choose, and it’s what we are (based on customer satisfaction rating),” says Brian Mills, the Colorado Papa John’s franchise owner.


The pizza’s “pepperoni” is made of cedar mulch, with cornstalks standing in for green pepper, black mulch for olives, and flattened wheat stalk for cheese. It will be completed in time for the convention and will remain in place until the first snowfall.








Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

16 thoughts on “Pizza Crop-Circle

  1. Coolness for sure! But don’t you think it would have been way cooler without “corporate branding agenda”? Like if it was just a giant pizza in the field (no logos) and word of mouth got out about it that had citizens murmuring “who did that giant pizza?” Would have gone more with the mysterious crop-circles theme too. I love ads like that though that think outside the pizza box!

  2. So the corporate logo is OUTSIDE the circle, that explains why Stonehenge hasn’t been resolved (thought it does explain the punctuation mark found in the car park….)

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