The Iconic Logos Of Saul Bass

Most people know Saul Bass by his unique movie posters and opening movie credit design. He forged a new way of thinking about the design and elements relating to film and forever changed the designer’s role in the industry.

However, Bass also worked as an identity designer creating some of the strongest and most important brands, most of which are still in use today such as Exxon, AT&T and The United Way. 

Below are 12 of his most famous logos.

Bell, AT&T, United Airlines, Avery International, Quaker Oats, Kleenex, Exxon, Warner Communications, Continental Airlines, United Way, Minolta and Girl Scouts

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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