Pepsi Unveils New Logo & Bottles

Pepsi is redesigning its globe logo. A ’smile’ will characterize brand Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.

The company will spend $1.2 billion over three years to change everything about its brands – “How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers” – which will be done by the Arnell Group.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

One thought on “Pepsi Unveils New Logo & Bottles

  1. I’m baffled at why they would change their logo so drastically. Conspiracy theorist are saying that they wanted their logo to look more like Obama’s logo, interesting theory.

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