Pepsi is redesigning its globe logo. A ’smile’ will characterize brand Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.
The company will spend $1.2 billion over three years to change everything about its brands – “How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers” – which will be done by the Arnell Group.
I’m baffled at why they would change their logo so drastically. Conspiracy theorist are saying that they wanted their logo to look more like Obama’s logo, interesting theory.