Pepsi is redesigning its globe logo. A ’smile’ will characterize brand Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.
The company will spend $1.2 billion over three years to change everything about its brands – “How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers” – which will be done by the Arnell Group.
One thought on “Pepsi Unveils New Logo & Bottles”
I’m baffled at why they would change their logo so drastically. Conspiracy theorist are saying that they wanted their logo to look more like Obama’s logo, interesting theory.