If you’re the kind of person who likes to sit at the computer and watch absolutely nothing happen, you could do worse than visit WHEN WILL THE FRUIT BURST?, a promotional Web site for Cadbury Pascall fruit chews. The site tracks the progress of an actual billboard in New Zealand featuring a giant fruit balloon full of Fruit Burst chews that’s been placed next to a giant pin. As the balloon fills with air, it moves closer to the pin, and we laypeople can place bets on when it will pop … and hopefully not scar a large swath of downtown Auckland with chewy shrapnel. (Reprinted from AdFreak)
