The Economist Wants College-Age Readers

The Economist magazine is courting college-age readers who have a healthy intellectual appetite and an unhealthy diet. BBDO New York created a series of Economist-branded pizza boxes, which were then supplied to more than 20 pizzerias in the Philadelphia area. The boxes cover such topics as “Arable and permanent crop land by country” and “Mushroom exports to U.S.

 

 

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