This innovative new packaging was designed by Brandimage. They were responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles.
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled – meaning 86% become garbage or litter. They looked at this as a radical problem requiring an equally radical solution. The goal was to design a container that would leverage sustainability, be easy to transport and enhance the consumer’s drinking experience.
The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.