Apple Announces 2009 Will Be Its Last Macworld Expo, Schiller To Deliver Keynote

In a surprise announcement, Apple said that next month’s Macworld Expo will be its last. The company doesn’t plan on exhibiting at the event after 2009.

Also, Steve Jobs will not be giving the keynote address, handing that honor to Phil Schiller, senior VP of worldwide product marketing. It will be Apple’s final keynote address at the event.

In a press release, Apple said it has scaled back its presence at other trade shows, including NAB, Macworld New York, Macworld Tokyo, and Apple Expo in Paris.

This will be the 25th Macworld Expo. Steve Jobs had given the keynote address since 1997, when he returned to the company as interim CEO.


Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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