The Polaroid PoGo Instant Digital Camera is the second product in Polaroid’s PoGo family of products. Like the PoGo Instant Mobile Printer, which hit store shelves in July 2008, the PoGo Instant Digital Camera uses ZINK Zero Ink Printing Technology, which essentially embeds the ink in the photo paper in the form of heat sensitive dye crystals, so the printer doesn’t need a separate ink cartridge. Before printing, the photo paper is white, with a thermal printhead bringing out the colors. Once the pictures are printed, they are immediately dry to the touch, durable and smudge and water resistant.
The Polaroid PoGo Instant Digital Camera offers a full-featured digital camera with 100 percent inkless printing, 2-by-3-inch sticky-backed photos with or without borders, and the advantage of reviewing the captured photos on a three-inch color LCD screen before printing. The instant digital camera measures 4.7 inches wide by 3 inches tall and weighs 10 ounces.
“This is the digital version of our traditional instant camera, which consumers have loved since the 70s,” says Jon Pollock, Polaroid’s vice president and general manager for Digital Imaging. “With this product, Polaroid will bring the magic of instant photography to a whole new generation. It’s what consumers have told us they want–a fun, easy way to use a digital camera to print photos and share their memories instantly.”
The Polaroid PoGo Instant Digital Camera will be available beginning in March 2009 at major retailers for a suggested retail price of $199. Ten-packs of ZINK Photo Paper retail for $4.99 and 30-packs for $12.99.