This is a very creative idea to build buzz in the blog universe: the creators of Coraline, a movie inspired by the novella by Neil Gaiman, sent out 50 handmade boxes with items from the movie to their favorite bloggers.
Coraline is an animated stop-motion fantasy film directed by Henry Sellick (The Nightmare Before Christmas and James and The Giant Peach). The Coraline boxes contain items from the highly anticipated film such as dolls, wigs, suitcase, etc. and each is housed in a one-of-a-kind handmade box.
Perhaps there is an extra special box numbered 51 that was sent to The Fire Wire (subtle hint…)? I will diligently check my mailbox and pester my postman.