The LEGO Group and Disney Consumer Products today announced a multi-year licensing agreement that gives the world’s premiere construction toy brand access to an extensive portfolio of renowned Disney and Disney Pixar properties. LEGO products are currently in development for Disney Pixar’s “Toy Story” and “Cars,” both scheduled to launch in 2010:
Children’s imaginations will go “To infinity and beyond” when, beginning in 2010, they will be able to re-create the adventures of Buzz Lightyear and Woody with LEGO toys inspired by the Toy Story franchise. Toy Story-themed construction sets will be available on both LEGO DUPLO and LEGO System platforms, building the adventure and fun for children ages 2-12. LEGO System products based on Toy Story and Toy Story 2 will launch in January 2010, to be followed in May by construction sets based on the new animated feature, Toy Story 3, scheduled to hit theaters in Disney Digital 3D June 2010. Toy Story-themed LEGO DUPLO products launch in June 2010.
Lightning McQueen will rev his engine at the starting line of a DUPLO portfolio that will have young builders creating and exploring the high-octane world of the Cars franchise. The Cars-themed LEGO DUPLO line will feature iconic scenes from Radiator Springs and the Piston Cup Championship raceway and will feature favorite Cars characters like McQueen, Mater and Sally. Cars-themed LEGO DUPLO products are scheduled to launch in June 2010.
One thought on “Disney And LEGO Announce Partnership”
Now, didn’t Lego and Disney already have some sort of partnership before this whole shindig? Think about Downtown Disney at the Walt Disney World Resort: they have their own Lego Superstore right there, full of different build-it-your-self blocks. I wonder if Disney is going to build an even stronger bound with this company. Well, as long as there’s no lead products found in Lego toys.