Dora Is Growing Up And Moms Don’t Like It

Say hello to Tween Dora The Explorer. The move to age Dora has turned into a public relations nightmare for Nickelodeon and Mattel–with thousands parents protesting that they’re just not ready for their little girls to see Dora all grown up.

 

In an animated image released by Mattel/Nickelodeon, the tween version of the Nickelodeon character Dora the Explorer was revealed, and company officials say the uproar over Dora’s makeover is just one big misunderstanding. In a press statement, Mattel and Nick insists preschooler Dora isn’t going anywhere. They are simply introducing a new line called Dora’s Explorer Girls, aimed at girls 5-8 and scheduled to hit stores this Fall.

“I think there was just a misconception in terms of where we were going with this,” Gina Sirard, VP of Marketing at Mattel, says. “Pretty much the moms who are petitioning aging Dora up certainly don’t understand. … I think they’re going to be pleasantly happy once this is available in October, and once they understand this certainly isn’t what they are conjuring up.”

“The reason for creating this new Dora line is to offer an alternative to moms who want their daughters to stay little girls, a little longer,” the statement concludes. The Tween Dora doll comes with a USB port and is compatible with online story lines.

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