Ben & Jerry’s – Do the World a Flavor

Today Ben & Jerry’s announced its latest flavor: Chocolate Macadamia. It also announced a new contest/feature that allows users to create ice cream flavors online. The winner has his/her ice cream that sold in stores in 2010 and gets a trip to B&J’s fair trade cocoa co-op in the Dominican Republic.

To enter, head to the “Do the World a Flavor” feature. Pick your ice cream, chunks, swirls and then make a carton, and you’re on your way to developing the next taste sensation. (Reprinted From Pop Candy)

larry

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