This morning, residents of 3 metropolitan cities will awake to find their cities have been targeted with a new, cutting edge and environmentally friendly form of marketing known as GreenGraffiti.
With the help of a template and a high pressure water sprayer an advertising message is cleaned out of the dirt. The result is a high impact message and a cleaner street.
220 Domino’s “American Legends” logos will be placed around New York, Los Angeles and Philadelphia. But there is also a bonus twist to this campaign. Domino’s has created a bit of a scavenger hunt for their customers.
The first 250 people to email firstname.lastname@example.org and submit a photo of them with a Green Graffiti sidewalk Domino’s logo will receive a $15 Domino’s gift card, good for a Domino’s American Legends pizza.
Click HERE for full details on the contest.