Domino’s Targets 3 Cities With GreenGraffiti

This morning, residents of 3 metropolitan cities will awake to find their cities have been targeted with a new, cutting edge and environmentally friendly form of marketing known as GreenGraffiti.

With the help of a template and a high pressure water sprayer an advertising message is cleaned out of the dirt. The result is a high impact message and a cleaner street.

220 Domino’s “American Legends” logos will be placed around New York, Los Angeles and Philadelphia. But there is also a bonus twist to this campaign. Domino’s has created a bit of a scavenger hunt for their customers.

The first 250 people to email pr@dominos.com and submit a photo of them with a Green Graffiti sidewalk Domino’s logo will receive a $15 Domino’s gift card, good for a Domino’s American Legends pizza.

Click HERE for full details on the contest.

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