HBO — best known for its paid movie channels and original shows such as True Blood and Curb Your Enthusiasm is looking to become a player in the online video world. Whether it can take on the likes of Hulu, Netflix or YouTube is another matter.
Earlier this month, Time Warner (the parent company of HBO), started discussing its plans for HBO GO, a Hulu-like site for accessing the channel’s movies and TV shows. There is a catch, of course: You have to be an HBO subscriber to get it.
As NYT’s Media Coder blog points out, HBO GO is part of the TV Everywhere initiative being spearheaded by Comcast and Time Warner to provide more on-demand content on the web to service subscribers.