Mattel is launching a line of “Mad Men” dolls that will will retail for $74.95 each. The dolls are part of a premium-price collectors’ series for adults that Mattel calls the Barbie Fashion Model Collection. Each character will come with period accessories like hats, overcoats, pearls and padded undergarments.
Mattel is licensing rights to the characters from Lionsgate, the studio that produces “Mad Men” for the AMC cable channel. There will be 7,000 to 10,000 copies of each doll, to be sold in specialty stores and on two Web sites, amctv.com and barbiecollector.com.
The characters to become dolls are Don Draper, the show’s leading man; his wife, Betty; his colleague at the Sterling Cooper agency, Roger Sterling; and Joan Holloway, the agency’s office manager who was Roger’s mistress.