Avatar Blu-ray Sets First Day Sales Record

Twentieth Century Fox Home Entertainment sold 1.5 million Blu-ray units of James Cameron’s Avatar on Earth Day, the film’s first day of home video release. The 1.5 million units is a new record, topping The Dark Knight’s 600,000 Blu-ray units sold its first day in 2008. Avatar easily surpassed The Dark Knight as the fastest-selling Blu-ray DVD and sold more than 4 million total DVDs on its first day.

Retailers sold out of 60% of their Blu-ray inventory, while they moved out about 50% of their Avatar DVDs.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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