Depending on who you ask, it was one of the greatest marketing blunders in history or an unlikely stroke of corporate genius. Either way, April 23, 1985, stands as one of the most significant dates in business history — the date the 99-year-old Coca-Cola company announced it was scrapping its original soda formula for a newer, sweeter version. In blind taste tests, consumers generally preferred “new Coke” over the original drink and competitor Pepsi, but the company severely underestimated the nation’s sentimental attachment to the iconic American brand
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