Coke has teamed up with furniture manufacturer Emeco to create a special version of the iconic Navy Chair. Each chair will be made out of rPET (Recycled Polyethylene Terephthalate) derived from 111 recycled Coke bottles along with some pigment and glass fiber for extra strength.
Gregg Buchbinder of Emeco explains, “When Coke came to me with this project I jumped on it. It’s a huge investment for a small company, but we have the potential of reusing the PET from about 3 million plastic bottles a year. That’s a lot of bottles and a lot of chairs too. The new chair is the strongest, and most beautiful we can make. We’ve turned something you throw away into something you want and can keep for a long, long time.”
Liz Lowe, Citizenship Manager, Coca-Cola Great Britain said: “This beautiful 111 Navy Chair reinforces Coca-Cola’s commitment to sustainability. This innovative project is part of our vision to recover and reuse all of our bottles and cans and another example of how our packaging can have real value through recycling to be used again and again.”