Burgerville, a fast food chain in the Pacific Northwest that highlights local, seasonal food, will provide custom nutritional information on receipts. The receipt system is being rolled out to all 39 Burgerville locations this week.
“It started first with guests interested in customizing our food. For those who have allergies or are health- conscious, how do they know if they’re on track or not?” Burgerville CEO Jeff Harvey tells FastCompany.com. So Harvey did some research on Nutricate, a system from SmartReceipt that offers personalized nutritional information on receipts. The system is already used in many hospitals and employee cafeterias, but Burgerville is the first fast food chain to adopt it.
Burgerville’s receipt system doesn’t just shock customers into making different food choices–it also suggests what some of those choices might be. “One of our signatures is a real ice cream milkshake with seasonal fruit–it has the best quality ingredients, coming straight from the farms, but the calorie count could be as high as 800 calories. So guests will get a recommendation saying, for example, if you like the blueberry shake, you might consider getting a blueberry smoothie next time,” Harvey says.
Burgerville customers who tested the program in a pilot were satisfied with the results, however. “Most all of the feedback was positive, and no guests were shocked by the info. I don’t recall getting any negative feedback,” Harvey says. (Thanks for the tip Don – Reprinted from Fast Company)