Mr. Potato Head got his start in 1952, two years before Elvis Presley recorded his first rock and roll record. Now Graceland is hoping to turn the 58-year-old toy into a really hot potato.
The Elvis estate, Hasbro Inc. and PPW Toys will release a $20 “Mr. Potato Head Elvis Presley” to help celebrate Elvis Tribute Week in August. The first version will wear a jumpsuit. A second version — in black leather suit — will be done in time for the Christmas holidays.
“This is one of 15,000 Elvis-licensed products, but it is one we’re really excited about,” said Graceland spokesman Kevin Kern.
People think of Mr. Potato Head as a toy for pre-schoolers, but PPW spokesman Dean Gorby said the Elvis version will help broaden the audience from young fans to adult toy collectors. A KISS version “did great” last year, Gorby said.