The message being conveyed by Mad Men‘s season 4 key art is clear: Don Draper is starting over.
Last season ended with the ad man experiencing a major shift in both his personal and professional lives. Not only did he leave Sterling Cooper to form his own upstart, he agreed to give Betty a divorce.
As exec producer Matthew Weiner recently told Entertainment Weekly, the new season — beginning July 25th — will find Don & Co. contemplating, “Who am I?” “It’s about stripping away the things these people think define them,” explained Weiner. “Once they’re taken away, they just may have to look at who they really are.”