Disney Store Launches Magical New Store Design on June 29th In Montebello, California

On June 29, 2010 at 9 a.m., Disney Store will unveil its new store design for the first time, featuring a more interactive and technology-driven shopping experience.

The first-of-its-kind store will open in The Shops at Montebello in Montebello, Calif., just outside of Los Angeles featuring a floor-to-ceiling transformation that includes a new experiential Disney Princess neighborhood for girls and a first of its kind Disney●Pixar CARS experience for boys.

In attendance at the store’s grand opening will be Disney Store President Jim Fielding, Chairman of Disney Consumer Products Andy Mooney, Disney Store Montebello Manager Sonja Rodriguez, as well as special appearances by Disney celebrities and Toy Story characters Buzz, Woody, and Jessie.

“We have infused Disney magic into all elements of this one-of-a-kind retail experience, and have selected prime retail centers to launch the Disney Store of the future,” said Jim Fielding, president of Disney Stores Worldwide. “Special features like the iconic Disney Princess castle with magic mirror and the Disney Store Theater are just two of the amazing elements in the new store that will enrich every child and family’s experience at the Disney Store.”

Other elements said to be featured in the new Disney Store design include scents matching movie clips played in the store and displays that will interact with customers as they pass by holding various products.

More than 20 new and remodeled Disney Store locations are slated to open this year in premier retail centers throughout the United States. North American locations have been confirmed for Roosevelt Field Mall in Garden City, New York; Santa Monica Place in Santa Monica, California; International Plaza in Tampa, Florida; Stockton St. in San Francisco, CA; and Fashion Valley in San Diego, CA.

The Disney Store at International Plaza in Tampa, Fla. will be nearest to Orlando and the Walt Disney World Resort.

The European premiere of the new store designs will take place in early July in Madrid, Spain at La Vaguada. European locations cover four markets with openings in Spain, Portugal, Italy and the UK. These include NorteShopping in Oporto, Portugal; Orio Center in Bergamo, Italy; and UK locations including Centre MK in Milton Keynes, Parliament Street in York, Bon Accord Centre in Aberdeen and Donegal Place in Belfast.

The innovative new Disney Store design will feature many iconic elements, including a Disney Princess castle with magic mirror, where children are encouraged to play and interact. Each time a child waves a magic wand in front of the mirror a Disney Princess will appear, bringing the fairytale to life.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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