In the wake of the iPad, you better believe that Amazon’s Kindle division has been spending more than a few late nights pondering how the device can stay relevant in the future. Since they can’t simply integrate a color e-ink display or add other application based features overnight to the product line, it seems like the release of the latest Kindle DX ($379) is designed to get the Kindle back on the radar in the wake of the iPad hoopla.
What’s new about the new Kindle DX boils down to three things: a color case, contrast, and price. The new DX is now available in graphite, and features a new e-ink screen that boasts 50% improved contrast ratio. It’s also being priced $100 less.
The new Kindle DX is available for pre-order now and officially goes on sale July 7th.