New Amazon Kindle Announced: $139 WiFi-only Version & $189 3G Model Available August 27th

Just weeks after lowering the price of the Kindle e-book reader from $259 to $189, Amazon unveiled a fully revamped Kindle on Wednesday. It’s sleeker, better looking, easier on the eyes — and starts at $139.

This new Kindle, Amazon’s third generation, is smaller by 21 percent, and 15 percent lighter too. It has much improved contrast, 50 percent better than before. It’s available in two colors: graphite and white.

To date, all Kindles have used a wireless connection to a 3G network to get books and manage subscriptions. The new ones have Wi-Fi inside, so that people at home or at a coffee shop could log on via that network instead. One Kindle still costs $189, and has both 3G wireless and Wi-Fi inside. The cheaper $139 model only connects through Wi-Fi — and only comes in graphite.

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